Banks, corporations and huge business entities are lapping up the new generic top-level domains (gTLDs), switching from the legendary .COM. Reliance Industries moved from .COM to its very own .JIO, the world’s 4th largest bank, BNP Paribas moved to .BNPPARIBAS and even the No. 1 bank in the United States, JP Morgan Chase is moving to .JPMORGAN.
Reliance plans to use up 200 second-level domains for different business & departments such as www.retail.jio, www.petroleum.jio etc. With huge entities like these who’ve spent billions building an empire & easily a few million more on these gTLDs, it’s hard to ignore the potential value in the new extensions.
Hollywood too, seems to be embracing the gTLDs with open arms. On our social media pages, we recently shared a news piece on The Hunger Games franchise who was the first in the industry to utilise the .MOVIE domain to launch their new websites www.TheHungerGames.movie. Music sensation, Lady Gaga also registered her website with a non-dot-com domain – www.BornThisWay.foundation.
Not only are industries, individuals & small & large businesses all moving to the gTLDs, but with the .COM domain names running out, the gTLDs may be the best bet. Late last year, Infibeam, an Indian e-commerce company launched the new gTLD, .OOO, probably a first for an eCommerce company in the world.
Get your gTLDs before they are taken!